I Specialize in Strategic Brand Development for both Start-ups Entrepreneurs and Fortune 1000 companies.
Collaboration is the key. I have found over the years the most effective creative work (and the most rewarding) is the result of a collaborative approach to problem solving. It is critical to not only listen to what is being said, but also to read between the lines and try to anticipate future challenges.
Information Gathering & Research. My goal for every creative project is to gather as much information from my client as possible, so I can have a deep understanding of what challenges exist. I have an extensive Creative Questionnaire I use to document this information. There are several versions, one for Branding, one for Web Development, and a Print version. The next step is to research the subject matter and competitive landscape thoroughly.
Flawless Execution. Once I understand what my client considers to be successful outcome, I focus the ways to exceed those expectations during the design phase. The challenge is to produce the widest range of possible solutions that solve the business goals, then decide which approaches offer the most potential. I pride myself on exploring as many visual solutions as possible before they are edited down and presented.
Brand Management. Consistency is the key to keeping the brand on track. Brand consistency in execution across print, web, radio, broadcast, etc, is critical. The brand promise needs to be consistent in all areas of communication with the customer, the public, and the media.
