Are you struggling to select the right studio or agency for your needs? Do you need a logotype or website for your business idea and do not know where to start? You may enjoy these free articles on creating an authentic brand that reaches your market. Articles are by Vincent Burkhead, and co-authored by Robert Rusnak. You are welcome to "reprint" any of these design articles as long as they remain complete and unaltered (including the "about the authors" section at the end).

• 5 Web Truths - An Entrepreneur's Guide to Website Development Learn More >
• Making a Firm Decision - An Entrepreneur's Guide to Selecting a Design Firm or Ad Agency Learn More >
• Collaboration Nation - An Entrepreneur's Guide to Planning a Website Learn More >
• Need a Brand Facelift? - Free Brand Audit for Entrepreneur's Learn More >
• Creative ROI - An Entrepreneur's Guide to getting a Return on your Investment Learn More >
• RFP asap - An Entrepreneur's Guide to drafting a Request for Proposal Learn More >

Five Web Truths

An Entrepreneur's Guide to Website Development

This is a must read for anyone responsible overseeing the development of a successful website. The 5 Web Truths serve as a reminder of how to correctly plan & build your website. Do I contract out the Creative work separately from the build? Should I spend the time to have wireframes made for the website templates? This document can help you increase your site's performance, exceed your online business goals, and improve your ROI. These questions and many more are answered in this free PDF.

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Making a Firm Decision

An Entrepreneur's Guide to Selecting a Design Firm or Ad Agency

Learn how to find, select, interview and analyze what creative team/firm/agency is best for your particular needs. You do not want to hire a prima donna creative team, you need someone that is truly interested in your vision and your input. It's all about you. How responsive are they during the RFP process? Should we request a ballpark price before the formal proposal? Are they uniquely qualified for my needs, do they have representative Case Studies for me to review? These questions and many more are answered in this free PDF.

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Collaboration Nation

An Entrepreneur's Guide to Planning a Website

The best work comes from collaboration and discussion of clear business goals from the outset. Exceptional listening skills are one reason we are able to quickly ascertain your needs and help you strategize your message. Do we contract out the Creative work separately from the build? Should we spend the time to have wireframes made for the website templates prior to the design phase? These questions and many more are answered in this free PDF.

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Need a Brand Facelift?

Free Brand Audit for Entrepreneur's

Many logos suck, yours may be one of them. You may not know it, and it is not personal, this is business. Face the music and hire a professional. Perhaps a little harsh? Yes. We are not arrogant, but we are not yes men, we will give you our professional opinion about all things Brand related. We are happy to provide you a Free Brand Audit, sans the harsh criticism, just solid analysis of your current position in the market. You also receive strategic advise on how you can move forward uncovering new niche markets from our research of your industry space. The download and this service are free.

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Creative ROI

An Entrepreneur's Guide to getting a Return on your Investment

There are specific ways to increase your return on investment. Here are a few examples you will find in this free PDF: 1. Build a solid geographic SEO structure built into your website. 2. If you do not already, gather emails/contacts on your website so you can stay in touch, increase your and expand your client base, and increase conversion rates over the long term.

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RFP asap

An Entrepreneur's Guide to drafting a Request for Proposal

Being able to fully communicate your needs is very important. You will need to include enough information to allow others evaluate the effort, and therefore the pricing. Each potential candidate then has the same information, so your assessment of them becomes more of an apples to apples comparison. The goals in your RFP may change and evolve as you begin to see all of the options available to you. The RFP is a starting point toward the selection of a Design firm or agency.

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